Custom Printed Craft Beer Labels

July 5, 2016

Now that you have created your craft beer, you need a craft beer label that will match its personality. You have 10 seconds for that label to tell consumers everything they need to know about your product. So, what type of label do you need? Do you need a paper, polypropylene, or maybe a crystal clear label? Estate look or high gloss? Does it need a lamination or varnish? Passion Labels offer brewers a variety of label substrates to differentiate their look in the industry.

Today, you have the option to be as creative in the label making process as you do in creating your craft beer. Fonts, shape, material, overlay, colors, are just a few of the tools that can be utilized to help your product stand out from your competition.

Market research with beer drinkers and bartenders revealed the 'three Ps' influencing buying behavior – product, provenance and personality –

What Craft Beer Designs are trending for 2016

Historical Craft Beer Labels

Historical Labels are turning the clocks back. While some craft beers are taking a modern day approach to grab the attention of the consumers, San Francisco’s Liberty Ale is a great example of a beer label crafted perfectly. This was created to mark the bicentenary of Paul Revere's historic ride to warn Congress the British Army was coming. Originally designed 40 years ago by Jim Stitt the design has changed little.

It's a historic label for a historic beer. Full of craft and detail just like the product. It clearly reflects the brand, it has vibrant colors, and the shape of the label adds to its personality.

Crystal Clear Craft Beer Labels

Crystal Clear Labels allow the craft brewers to show off the rich color of their beer. Goldhawk Golden Ale created a label that is transparent and void of any text on the front. This visual impact allows the consumer to enjoy the defining features of the Goldhawk mascot. Crystal clear labels is just one more way a craft beer can create a strong identity in a competitive market.

Artistic Craft Beer Labels

Artistic Craft Beer Labels give the illusion that everything has been hand drawn. Peace Tree Brewery has created an extremely detailed Illustration that uniquely separates itself from all the other craft beers out on the market.

Geometric Pattern Craft Beer Labels

Geometric Patterns are eye catching with colorful, outlandish designs that stand out from their competitors on the shelves. The straight lines and sharp angles dramatically draw the eye to this craft beer label. Evil Twin Brewing instigated this beer packaging trend with bold geometric designs on all their labels.